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Biden Signs The Bill, TikTok Notes, Amazon Espionage, and YouTube Shopping šŸ”Ž

9 months left for TikTok, Illegal Amazonian Spies & More

Hey there! šŸ‘‹
Hope youā€™re doing great! Just brewed up a delicious hot cup of espresso, tastes amazing and itā€™ll keep me going through the day.

Whatā€™s your favorite coffee? Brew a cup of joe and letā€™s dive into Aprilā€™s digest of tech drama and digital milestones:

Biden Signing The Bill That Might Ban TikTok šŸš«

TikTok Notes - a text-based sharing feature from TikTok āœļø

Amazonā€™s Borderline-illegal Corporate Espionage Tactics šŸ‘ØšŸ»ā€šŸ’»

YouTube Turning Into An eCom Store ā€“ YouTube Shop šŸ’³

1 šŸ•’ 9 Months Left For TikTok

Just when we thought international politics couldnā€™t get more intertwined with social media, President Biden signed a new bill putting TikTok under serious scrutiny. 

This bill puts TikTok on thin ice, threatening to ban the platform entirely unless its Chinese owners, ByteDance, sell their stakes. The second-order effects of this are:

1ļøāƒ£ This legislation could disconnect over 150 million American TikTok users, sever businesses from advertising organically through UGC, ā€œfireā€ millions of TikTok influencers, and cause a worldwide outrage

2ļøāƒ£ TikTok is a vital part of digital marketing & entertainment ā€“ if the ban were to take place, it would reshape internet norms and marketing strategies globally

A more important question ā€“ where else will we get our daily dose of cat videos and unhinged memes? Do we go back to Tumblr? šŸ˜‚

2 šŸ“ TikTok Notes ā€“ If Instagram & Twitter Had A Baby

On a better note, TikTok isnā€™t just sitting back ā€” theyā€™re launching TikTok Notes, a nifty new feature for sharing text-based content. 

Think Twitter but with TikTokā€™s flair. With a limit of up to 1,200 characters, users can share their thoughts, jokes & personal updates.

Itā€™s an unexpected twist, aiming to boost engagement by diversifying how content is created and consumed. 

With this addition to the already addictive app that is TikTok, now, your deep, philosophical theories & poetry can live right alongside your lip-sync battles or cat videos. 

Talk about a multi-talented platform! šŸ“šŸ•ŗ

3 šŸ•µā€ Amazon Espionage - Is Jeff Bezos Actually James Bond?

And now for some espionage ā€” Amazonā€™s been playing a high-stakes game of corporate spy versus spy. 

Dubbed ā€˜Project Curiosityā€™, Amazonā€™s secret maneuvers involved creating a covert subsidiary that acted as an ordinary seller on competitor platforms like eBay and Walmart.

This isnā€™t Bond-level with gadgets and martinis, but itā€™s got the elements of a spy film ā€“ Amazon employees used aliases and non-Amazon email addresses to hide their identities and the projectā€™s connection to Amazon. 

The intel gathered included pricing strategies, logistics operations, and internal systems information. Ethical? Questionable. Intriguing? 100%. 

And this raises a crucial question ā€“ if Amazon would infiltrate competitorsā€™ ecosystems for their data, what are they doing with the data YOU willingly give? šŸ•µļø

Stay tuned for more exciting updates from Ecommerce & Unicorns! Subscribe now:

4 šŸ›ļø YouTube Shopping - Will It Be The Next eCom Giant?

Meanwhile, YouTube is not just about Mr. Beast's challenges anymoreā€”itā€™s turning into a digital marketplace. In 2023, YouTube saw over 30 billion hours of shopping-related content watched, with a 25% increase in engagement. Theyā€™re also adding new tools that let creators tag products in their videos, turning viewers into shoppers smoothly.

YouTube's latest shopping features merge entertainment with e-commerce, clearly aiming to dominate the sector. With a ban looming over TikTok, YouTube could become a giant in the e-commerce sector.

Who knew that one day we'd be going to YouTube for both existential crisis videos and impulsively buy a blender at 2 AM? šŸ’ø

5 Other News:

Stripe surpassed $1 trillion in total payment volume last year

TikTok launched a secondhand luxury category in the U.K

AI can now write Facebook comments for you

Previously EU-only Klarna launches credit card in the U.S

šŸŽ§ ECORN Radio This Week:

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Daniil from ECORN

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